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Fluffy Animals Gambling Advertisement Was Irresponsible, Says Watchdog

Fluffy animals gambling advertisement was careless, says watchdog

28 October 2020

A gaming advert which included has been banned after being branded “careless” by the Advertising Standards Authority (ASA).

The video ad for Gala Spins – part of the FTSE 100-listed betting giant GVC Holdings – included five toy animals.

The ASA ruled the ad “was likely to be of specific interest under-18s” and therefore “the ad was careless”.

The owner of Gala Spins stated it had actually removed the advert from all its channels.

The paid-for Facebook post in August featured a video caption reading “it’s a rollercoaster of cuteness” and a video showing “fluffy favourite” toy animals.

It triggered a problem to the advertising watchdog that the content of the advert was most likely to attract children.

The ASA agreed and stated: “Gambling advertisements must not be most likely to be of particular interest kids or young adults, specifically by reflecting or being related to youth culture.

“We considered that the ad was most likely to be of specific attract under-18s and for that reason concluded that the ad was careless and breached the [marketing] special code yohaig.”

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Gala Spins said it published the video featuring packed animals in error and that it was an obsolete video.

It stated its designated target audience was women aged in between 18 and 65 interested in gaming.

Gala Spins was censured by the watchdog two years ago for linking gaming and skill in an advert.

One of its TV advertisements featured a man playing on his tablet with a voiceover suggesting: “Try it now and see if you have actually got the skill.”

The ASA ruled that the line “see if you’ve got the talent” was effectively an invite to gamble online in the context of the advertisement, and for that reason implied that viewers could use skill to enhance their opportunities of winning.

Gala Spins is part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.

In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brand names, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It likewise owns a variety of video games companies consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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