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SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

SPFL names Ladbrokes as sponsor in ₤ 4m bet9ja’s welcome offer

The Scottish Professional Football League (SPFL) has revealed that wagering business Ladbrokes will be its primary sponsor from next season.

The two-year offer, believed to be worth a little over ₤ 4m, consists of rights throughout all four leagues and 42 clubs.

While it did not reveal any figures, Ladbrokes said the deal was the biggest of its kind in Scottish football.

The SPFL has lacked a sponsor given that 2013 when the league was restructured.

The Clydesdale Bank sponsored the Scottish Premier League until its contract expired 2 years back, choosing not to restore the ₤ 2m-per-year deal.

Funds from that were divided between 12 clubs.

The new deal will result in the Scotland’s leagues become understood as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.

An “definitely delighted” SPFL chief executive Neil Doncaster told BBC Scotland: “It is the biggest single ever title sponsorship bet9ja’s welcome offer of this nature in Scotland in 125 years of the Scottish Football League.

“So it’s hugely significant, I think, economically.

“It’s an bet9ja’s welcome offer across the entire of the SPFL – the very first offer of its kind – and all 42 clubs will benefit through the ladder system set out in the guidelines.

“On all those levels, I think it’s excellent news for all clubs in Scotland.”

The brand-new bet9ja’s welcome offer takes the total SPFL prize-money fund to ₤ 20m.

Next season’s Premiership champions will receive an additional ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.

At the bottom end of the scale, the team ending up bottom of League Two will make their club an additional ₤ 3,600.

“As much of a financial distinction, there is a pride problem here,” stated Doncaster.

“To have a league sponsored with a business like Ladbrokes – an extremely respected blue-chip UK business – who desire to sit alongside you and establish the video game in Scotland is extremely considerable as well.

“It all matters and, if you speak to specific clubs then I think they’ll see it slightly different methods.

“But, from our viewpoint, it’s an offer that all 42 clubs and adds to the prestige of the league in general.”

Doncaster was mindful that the SPFL had actually gotten some criticism for the years without a title sponsor.

“It has actually not been the easiest time to head out and offer a title sponsorship,” he stated.

“We are aware of some of the monetary concerns that have actually affected some of our member clubs over that duration.

“But the truth is that we have had a number of huge brand names who wished to partner with us.

“We have actually had different offers over the period that we have actually turned down, but the clubs’ position, which we think has been vindicated, was they wished to await the ideal brand name at the best money.”

Ladbrokes chief executive Jim Mullen added: “We love football so we are thrilled to be dealing with the SPFL on one of the very best chances in British sport.”

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